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Enterprise SMS Solutions : Email SMS/Web SMS Solutions

redcoal is Australia’s leading SMS messaging and mobile phone tracking service provider, focused on delivering genuine ROI for corporate, government and SMB customers.


  • Providing SMS solutions since 1999.
  • SMS and mobile phone tracking solutions rebranded and resold by Optus Networks.
  • Proven track record in providing industry specific solutions - See SMS Case Studies.
  • Thousands of business customers worldwide.
  • Unparalleled reliability and support.
Why redcoal for Your SMS Requirements?

A) Broad Suite of SMS Service (future proof)

redcoal provides a broad suite of SMS interfaces (including XML, SMTP, Web, Outlook integration and FTP), as well as bespoke development capacity, ensuring that as your SMS messaging requirements evolve you will be able to use a single vendor. We consistently add new gateways/interfaces to our product suite in line with evolving business requirements.

B) Full online reporting capability

redcoal’s advanced service management interfaces provide you with the ability to access detailed online reports on SMS usage by user, department or account as well as export capability, providing you with full visibility of your SMS spend

C) Proven Innovation Track Record

Currently, redcoal is the only Australian vendor and one of 7 worldwide to enable the built in Outlook 2007 SMS functionality. In addition, redcoal has also demonstrated a willingness and ability to develop products to meet industry specific requirements, as illustrated by the deployment of the redcoal FTP SMS interface, designed in conjunction with the finance/insurance business customers.

D) Industry Specific Solutions

redcoal provides a range of SMS solutions for specific industries. Whether you work in finance, government, retail/franchising, education, and health or are a small/medium business, we can provide tailored solutions to meet your needs.

E) Products Rebranded and Resold By Optus

Our products are rebranded and resold by Optus, meaning when you choose redcoal, you are choosing a service provider that is relied on by one of the largest telecommunication service providers in Australia, guaranteeing the highest service reliability and support.

F) Proactive Transition Support

redcoal provides proactive training and support to assist customers in transitioning to redcoal SMS services. This includes extensive support documentation as well as onsite training capacity.

H) Proven SMS Gateway

Use of a scalable, robust and secure message gateway hosted in a carrier grade environment. Our platform successfully carries high volumes of messages daily ensuring outstanding reliability. redcoal consistently exceeds SLA’s mandated by our customers.

I) Security

redcoal’s SMS Gateway, secure websites and user authentication procedures ensures maximum security and privacy protection for your data.

SMS Messaging Solutions by Industry SMS Messaging Solutions by Application


  • SMS 2-factor authentications
  • Account sweep notifications
  • Outage alerts via SMS


  • Outbound SMS marketing
  • Inbound MMS


  • SMS rostering
  • SMS resale solutions


  • Customer/stakeholder communication
  • Emergency SMS broadcast


  • SMS integration/resale solutions
  • Outage alerts via SMS


  • Field force communication
  • Outage alerts via SMS


  • SMS rostering
  • SMS appointment reminders, FTA reduction strategies


  • Emergency SMS broadcast
  • Student/parent alerts
  • Exam results via SMS


  • Field force/driver communication
  • Outage alerts via SMS


  • SMS marketing
  • SMS broadcast and notification

Basic Email SMS

  • Server alerts
  • Conversion of automated email alerts to SMS
  • Simple SMS communication from Lotus Notes

MS Outlook 2007 SMS

  • Sending SMS from Outlook 2007 (requires no software installation)
  • Simple inter office communication

MS Outlook 2000 - 03 Plugin

  • Sending SMS from Outlook 2000 – 03
  • Simple inter office communication


  • Integrating SMS into existing websites or applications

Inbound SMS

  • Integrating direct response SMS capability into advertising campaigns via an SMS only 04 number
  • Customer feedback EG: Text the editor

Inbound MMS

  • Customer feedback, user generated content applications
  • Multimedia advertising applications

Resale Solutions

  • Integrating SMS into existing applications
  • Revenue generation

White Labelled Solutions

  • Customers looking to broaden product offering
  • Customers looking to quickly enter the SMS messaging industry